Monday, September 28, 2009

I'm Back...

It's been a long time since I've posted anything to our blog. Well, what can I say, not much is going on. Actually, since I rarely receive any comments, I assume very few people read this. So I haven't put any time toward this.

Originally, I hoped that if a lot of people read about the development of our products and provided some feedback, we could use their comments to help direct our efforts. It would also show there was some demand for our products. One of the challenges any start-up deals with when talking with potential investors or lenders, is convincing them there is a market for their product. One way to do this is to hire a marketing firm to conduct surveys to try and estimate market demand. These sort of surveys might help show if a new health club at a particular location is viable after asking a series of questions to local residents. The more people you ask, the more accurate your results. If your geographic area is large, it becomes a bit more complex. Typically a well constructed marketing survey costs a lot of money. And we chose to spend our very limited funds on development. So, I was hoping the feedback from the blog would help. Well, maybe it has shown there is very little demand for the type of products we are working on.

We haven't totally given up. There are a few interesting technical developments/improvements in the past few months that are promising. So we keep plugging away.

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