A recent study by The NPD Group found that 17 percent of consumers are interested in accessing PC content from their home entertainment system (25 percent for consumers with a home network).
“[Faster] Internet access, new content sources, and the evolution of the PC as a multimedia repository promise to change the features and functionality of devices in the home entertainment center,” says Ross Rubin, director of industry analysis for The NPD Group.
Now I need to update my business plan with some of this informtion.
Showing posts with label networking. Show all posts
Showing posts with label networking. Show all posts
Friday, October 19, 2007
Tuesday, August 28, 2007
1/3 of Home Networks Used for Entertainment
This was reported awhile ago in ars technica, but I thought it was significant enough (at least for our business plans) to post here.
A study by Forrester Research found that 27% of online adults in the U.S. have a home network. One third of all these home networks are now used to stream music, movies, TV shows, and other media throughout the home.
Some of the numbers used in our business plan to estimate potential market size are based upon a typical user who is tech savvy, etc. If the user has a home network, specifically used for entertainment purposes, they are more likely to be interested in a product like ours, as opposed to someone who doesn't. It is interesting to note that one of the biggest reasons given for using their home networks for entertainment uses was for streaming music.
It's nice to know there is an actual study that shows how many people who fall into this category.
A study by Forrester Research found that 27% of online adults in the U.S. have a home network. One third of all these home networks are now used to stream music, movies, TV shows, and other media throughout the home.
Some of the numbers used in our business plan to estimate potential market size are based upon a typical user who is tech savvy, etc. If the user has a home network, specifically used for entertainment purposes, they are more likely to be interested in a product like ours, as opposed to someone who doesn't. It is interesting to note that one of the biggest reasons given for using their home networks for entertainment uses was for streaming music.
It's nice to know there is an actual study that shows how many people who fall into this category.
Subscribe to:
Posts (Atom)
