IDC is one of those market research firms that startups like Amplio Audio should use to figure out the size of their market. I have no idea what it would cost to get one of these companies to do a detailed analysis, but one of their general reports (these are not necessary product specific) costs thousands of dollars. The price tag for the full report from which this article is based is $4,500. As much as we could use detailed market data and know how important it is for our biz plan, we've decided to invest in our technical development. Maybe I will talk more about our market analysis in a future post...
Anyhow, here's an IDC report that talks about the growing popularity of HTPCs or what they call Media Center PCs. Click on this link to read the full article.
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